Description
For account managers, upselling and cross-selling are proactive techniques that help to strengthen the client relationship, create opportunities for growth and increase overall revenue.
A CPD Certified Online Course
This online course has reached the required Continuing Professional Development (CPD) standards and benchmarks, and the learning values have been scrutinised to ensure the integrity and quality by the CPD Certification Service.
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Learning objectives
By the end of the course, learners will be able to:
- Define what an upsell and cross-sell opportunity is;
- Identify commonly used types of upselling and cross-selling models;
- Discover why upselling and cross-selling is a key part of the account management process;
- Evaluate how to effectively manage the upsell or cross-sell process;
Entry requirements
There are no entry requirements
Course assessment and certification
The candidate must pass the final assessment, however if failed the course content can be revisited and the final assessment re-attempted. On successful completion of the final assessment a downloadable certificate is immediately available.