Description
Stories are designed to create a picture. In sales it is creating a better alternative.
Using examples from well-known brands and the science behind storytelling, this online course provides a framework for how to structure and deliver stories within sales conversations to have maximum impact.
This e-learning course was created for salespeople by salespeople to provide you with the essential sales skills and techniques you need to overcome the daily challenges you face. Develop a personal toolkit and a growth mindset needed to excel in your sales career, whether you are just starting out, want to improve your performance or step up as a team leader.
A CPD Certified Online Course
This online course has reached the required Continuing Professional Development (CPD) standards and benchmarks, and the learning values have been scrutinised to ensure the integrity and quality by the CPD Certification Service.
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Learning objectives
By the end of the course, learners will be able to:
- Explore the science of storytelling and how to use stories to invoke action;
- Recognise the benefits of storytelling in sales and what to include to engage and capture your audience’s attention;
- Identify what to avoid in your stories;
- Explore how to use each selling experience as a storytelling opportunity;
- Review examples of well-known brands and the origin of their stories;
Entry requirements
There are no entry requirements
Course assessment and certification
The candidate must pass the final assessment, however if failed the course content can be revisited and the final assessment re-attempted. On successful completion of the final assessment a downloadable certificate is immediately available.