Description
Proactively managing and prioritising customer relationships is vital to the success of every organisation. Whilst the role of account management may seem self-explanatory, in practice, understanding and executing on the activities involved requires careful consideration and planning. By implementing account management successfully, an organisation can retain its core customers and grow those relationships organically.
This online course was created for salespeople by salespeople to provide you with the essential sales skills, toolkit and techniques you need to overcome the daily challenges you face. It includes a variety of content types ensuring a diverse learning experience that will support your learning process.
A CPD Certified Online Course
This online course has reached the required Continuing Professional Development (CPD) standards and benchmarks, and the learning values have been scrutinised to ensure the integrity and quality by the CPD Certification Service.
Learning objectives
By the end of the course, learners will be able to:
- Identify what account management is, and why it matters in a sales organisation;
- Explore the roles and responsibilities of an account manager;
- Assess the three types of account management models and contact strategies;
- Review the 7 critical account management competencies;
Entry requirements
There are no entry requirements
Course assessment and certification
The candidate must pass the final assessment, however if failed the course content can be revisited and the final assessment re-attempted. On successful completion of the final assessment a downloadable certificate is immediately available.