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Thailand Cultural Awareness Course (CI)

This online course provides insights and direction for business professionals working with Thai peers. By taking the course, learners will gain the skills and understanding to successfully navigate the key cultural challenges commonly faced by individuals working with Thais. The course will also equip learners with the ability to build positive, trusting relationships and to maximise their business outcomes.

For more information see below.

Sold By: Commisceo


Course Contents

This fascinating Thailand Cultural Awareness online course is made up of 8 chapters focusing on specific aspects of Thai culture, the people and their approach to work and business.

Chapter 1: Overview 

Framing the course content and its benefits to foreigners working with Thais.

Chapter 2: Religion 

Uncovering the key influences of Buddhism within Thai society, its core beliefs and how it shapes their world view.

Chapter 3: Royal Family 

Learning about the role of the Royal Family in Thai history and culture and its importance to Thais.

Chapter 4: Values

Understanding core Thai values and their impact on the local culture and their way of life.

Chapter 5: Communication Style

Exploring the Thai approach to communication, how they say ‘no’, show politeness, give opinions and manage disagreements.

Chapter 6: Business Culture

Covering critical aspects of Thai business culture, such as relationship building, consensus building, negotiations and meetings.

Chapter 7: Etiquette & Taboos

Appreciating common taboos and etiquette to ensure foreigners present themselves positively.

Chapter 8: Stereotyping

Affirming that when working with anyone from Thailand, it is important not to draw upon stereotypes.

Course Audience

This e-Learning course is suitable for learners of all levels who either work with Thais remotely, or for those visiting or moving to Thailand.

It has been produced with a professional audience in mind and is useful for anyone looking for cultural insights to help them in their roles.

The course addresses many of the common cultural challenges faced by foreigners working with Thais and consistently receives excellent feedback from learners.

Learning objectives

In this online course, you’ll gain essential direction and guidance relating to Thai culture to help you maximise your business performance and drive the best possible outcomes:

You will:

  • Develop a detailed understanding of Thai business culture.
  • Understand the influence of Thai culture on the Thai communication style.
  • Gain strategies to ensure your communication approach facilitates the best possible outcomes.
  • Understand how to build trusting relationships that help motivate positive results.
  • Examine business critical areas such as decision making, negotiation and sales and gain an appreciation of how to approach these practices effectively.

Course assessment and certification

Assessment is carried out during the course.

You will be asked multiple choice questions as well as questions based around case studies and workplace scenarios.

With a pass mark of 85%, the answers are marked automatically so you know instantly whether you have passed. If you don’t pass, then not to worry! You can take the test as many times as you need and there’s no extra charge.

A downloadable certificate is available on course completion.

Additional information

Access Duration: 12 months

Audio: 12 months

Available for Immediate Enrolment: 12 months

Available for immediate enrolment: Yes

Completion Criteria: Yes

Course Duration in Minutes: 45

Course Publisher: 45

Language: 45

Level: 45

Suitable Devices: 45

Video: 45


There are no FAQs for this course.


£35.00 excluding VAT

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