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Overcoming Objections - ISM endorsed

Price is per online user of this course. Applicable VAT will be added.

Feasibility, Value and Price! Learn proven techniques to overcome these three objection types, close more sales and win the confidence of your customers.

This ISM endorsed online course features:

  • A learning experience that will take you through a series of 6 interactive learning modules featuring interactive learning, challenges, quizzes and a personal record of your work
  • A business simulation that provides you with a wonderful opportunity to test the learning and decide how you will apply it in your personal role. In a virtual environment you will take on the role of a sales person and be provided with business information, customer inputs and support from your line manager, then challenged to make decisions that will test your learning. Once you have completed the simulation you will receive feedback on each decision and a personal score card that covers each of the core learning areas.

This is essential learning for every sales professional. You will develop the techniques to confidently overcome objections and, most importantly, learn how to pre-empt common objections by making them benefits.

You will discover how to:

Use the right strategy to handle different types of objections.

Implement the powerful and proven APAC 4-step process to professionally manage each objection and win the confidence of buyers to move forward.

Anticipate potential objections, turn them into benefits and reduce buyer resistance.

Answer objections in a style that gives your customer the confidence to move forward.

Plan how you will manage the objections you face in your role.

See below for further information.

Sold By: TLSA International Ltd


Course Overview

Designed by Brett Lyons this course is perfect for anyone who wants to develop, or refresh, the core skills of B2B selling.  After a career in B2B sales Brett has designed and delivered sales training programmes for clients that range from SME’s to major corporates across the financial, IT, capital goods, professional services and manufacturing in Europe, Asia Pacific and the USA

Who is this course for?

This course is for anyone who knows they would close more sales if they could handle objections better.

People who usually benefit from this course include sales professionals, account managers, business owners and senior executives.

What will you gain from this course?

The greatest personal benefit you’ll get from this course is improved performance. You’ll use new, proven skills and methods to immediately start closing more sales. These skills include:

  • Objection handling techniques that work for any service or product
  • Probing to establish the real reason behind an objection. To resolve the problem you need to understand the real reasons beneath it
  • Using proven techniques such as ‘Just Suppose’, ‘Feel Felt Found’ and ‘About Face’ to provide professional answers to objections
  • Maintaining a calm and professional demeanour when customers raise objections
  • Maintaining momentum when an objection results in a follow-up meeting
  • Building the process using your own methods and terminology
  • Answering objections driven by belief, value and price
  • Positivity and recognising why objections are good news.

What will your organisation gain from this course?

  • Increased sales revenue from new and existing customers
  • Objection handling experience that sales people can share
  • Professional sales people who have the skills and confidence to manage sales objections
  • Skilled and motivated people who will value the investment in them
  • More sales closed, often with an increase in order value
Course Details
  • 6 interactive modules
  • Overcoming Objections sales simulation
  • Certificate endorsed by the ISM
  • A personal record, a summary of content and feedback. This becomes a great coaching aid that you can use to follow-up from the course.
  • Flexibility – you can pause and resume at times to suit you
Course Structure

Module 1 – Course Introduction

Find out what this course is all about.

Module 2 – Understanding Objections

What is an objection?

Module 3 – Types of Objection

Identify the type of objection you are dealing with.

Module 4 – Answering Objections – The APAC Model

A four step process to help you understand, answer and overcome objections.

Module 5 – Pre-Empting Objections

Use this powerful skill to deal with objections in advance and turn them into benefits.

Module 6 – Sales Simulation: Overcoming Objections

Test your new skills in a challenging sales simulation.


Once you have completed the course you have the chance to put your new skills into practise with the Overcoming Objections sales simulation.

In this virtual environment, you will become a sales person who must handle objections that come thick and fast from different clients. To win the sale, you have to overcome different types of objections.

You will see your progress as the story unfolds and when you have finished the simulation, a scorecard will provide you with:

  • Your personal results in key skill areas
  • Specific feedback on each decision you make. This feedback will help you plan how to implement new objection-handling skills in your personal role.

The simulation is an engaging, rewarding experience that ensures you are ready to put your new skills into action with your own prospects and customers.

Career Path

Belief, value, price. There are many reasons that might stop a customer from buying. This course will help you develop the skills and confidence to recognise different types of objections, answer them and agree a way forward with the customer. A key skill in your development as a sales professional and a foundation to progress your career into an account management or sales management role.


You can play B2B Appointment Setting using Google Chrome on a Windows platform or Safari if you are using an Apple Mac, tablet or mobile.

Payment Options and Discounts

For purchases of 1 to 9 user enrolments select the number of users you require and add the product to your shopping cart by selecting Add to Cart. You will then be able to make payment using most credit and debit cards or a Paypal account.

For a licence for 10 or more user enrolments, discounts, or if you would like to pay by BACs transfer or by invoice, please contact a customer advisor on 0844 854 9218 or email [email protected].

Purchasing Options for your Organisation

We offer a variety of purchasing options giving you total flexibility in how you purchase online training for your organisation. Let us know your requirements and we’ll advise you on the most cost efficient method of purchasing:

  • User Licence – a licence for a specified user on specified course/s. The user licence consists of a number of enrolments for a user to use on specified courses.
  • Course Licence – a licence for specified course/s for any learner. The course licence consists of a number of enrolments to use on specified course/s for any learner;
  • Bundle Licence – a licence for a specified bundle of courses. The bundle licence consists of a number of enrolments to use on any course for any learner in the bundle;
  • Subscription Licence – a licence for a maximum number of users to access any course in a specified bundle;
  • Site Licence – a licence to install one course, or one or more bundles of courses on your own learning management system. The site licence consists of a number of enrolments to use on any course for any learner in the bundle;

For more information on purchasing options and discounts please phone a customer advisor on 0844 854 9218.

Additional information


Access Duration: 2 months

Audio: 2 months

Available for immediate enrolment: Yes

Level: Certificate

Suitable Devices: PC, Tablet & Phone

Video: PC, Tablet & Phone

access_duration: PC, Tablet & Phone

accredited/endorsements: PC, Tablet & Phone

course_publisher: PC, Tablet & Phone


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£19.99 excluding VAT

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