Sales Skills - ISM endorsed


Price is per online user of this course. EU applicable VAT added.

Essential learning for anyone involved in communicating, influencing and selling.

Get the skills you need today to improve your future sales results.

This Institute of Sales Management  (ISM) endorsed course includes an interactive sales simulation to help you embed the learning instantly into your role. Learn at your own pace – on your mobile, tablet or computer.

You have targets to achieve, new accounts to win, decision-makers to meet, products to sell and competitors to beat. But do you have the skills to get the results you want? Are you making the most of opportunities? Our expert-designed sales skills courses provide you with the tools and methods to deliver the outcomes you deserve, and you can do them as and when you want.

See below for further information.

Sold By: TLSA International Ltd


Course Overview

Who is this course for?

With a focus on core B2B sales skills, this course is designed for busy people who:

  • Need to sell products and services
  • Are new to sales
  • Want to master new selling techniques
  • Want to boost their confidence and refresh skills
  • Want to learn at a time and pace that suits them

Developed from decades of experience, this online sales skills course will arm you with all the skills you need to achieve barrier-breaking results. You will win the confidence and commitment of your customers, making the most of every opportunity, and will gain the competitive edge that you need.

Our Sales Skills course is a package of six interactive modules that can also be purchased individually. All the essential sales skills are covered: from securing appointments to closing the sale.

Each module progresses step-by-step. At the end of each one, you have the opportunity to practise your learning in a sales simulation, which:

  • Challenges you to achieve specific goals
  • Accelerates your learning in a virtual B2B environment
  • Provides honest feedback and scoring

What will you gain from these courses?

You will gain the sales skills to:

  • Implement a foolproof B2B appointment-setting process
  • Develop a deep understanding of your customers’ needs through effective questioning techniques
  • Create persuasive pitches that make customers want to buy
  • Overcome objections using a structured approach
  • Apply effective closing techniques in long and short sales cycles
  • Address the challenges you are likely to face in a business to business selling role

What will your organisation gain by you attending these courses?

  • Increased sales performance and revenue
  • Improved critical thinking and decision-making skills
  • Professional B2B sales knowledge and skills
  • A more confident, dynamic sales team

What do these courses cover?

These courses are specifically designed to help you deal with major challenges that you face in your role.

  • B2B Appointment Setting: master the skill of securing appointments with key decision makers
  • Effective Questioning Techniques: know the right questions to ask and develop the listening skills to bond with your customers
  • Advanced Questioning Skills: manage in-depth conversations to fully understand your customers more than anyone else
  • Selling Features and Benefits: convert benefits into advantages that make your customers want to buy
  • Closing Techniques: close the deal, secure the next meeting and smoothly progress the sale
  • Overcoming Objections: develop the confidence and tactics to deal with any objection

Course Details

  • 6 interactive courses
  • Each with a sales simulation
  • An ISM-endorsed certificate
  • Downloadable digital resources including Personal Action Plans and Templates
  • Personal Record with correct answers to quizzes and your completed exercises
  • Pause or resume at any time


Our eLearning modules include unique simulations to make sure you retain all the newly-learned information in each course. Once you have completed each eLearning course, an interactive simulation provides the opportunity for you to practice your newly learned skills.

The simulation is like a game: you have personal objectives to meet, and have challenges to overcome. Once you complete it, you will scorings for each key skill, plus feedback on each decision you make.

Our carefully-crafted simulations provide the opportunity for you to practise new skills before trying them out with your own customers.

Career Path:

This collection of sales courses will help you develop the business to business sales skills you need to be seen as a professional sales person by your customers. Discover proven techniques that help you set appointments, understand your customers, create solutions customers want to buy, manage and close sales. These courses will give you the skills you need to be a successful sales person and the foundation to progress your career into an account management or sales management role.


You can play B2B Appointment Setting using Google Chrome on a Windows platform or Safari if you are using an Apple Mac, tablet or mobile.


For multiple purchase discounts or to find out if discounts are available on mixed course purchases please phone a customer advisor on 0844 85 9218.

Payment Options

The most straight forward method of payment is to select the number of users you require and add the product to your shopping cart by selecting Add to Cart. You will then be able to make payment using most credit and debit cards or a Paypal account. If you would like to pay by BACs transfer or by invoice please contact a customer advisor on 0844 854 9218 or email [email protected]

Additional information






Available for immediate enrolment



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