Why Covid-19 is Influencing Digital Marketing Strategies Infographic

Why Covid-19 is Influencing Digital Marketing Strategies:

• Less people are using a mobile device whilst commuting to work on public transport
• Large numbers of home workers have access to a personal device throughout the day
• 27% increase in global online transactions in October 2020 compared to January 2020
• 14% of people are making purchases through social media
• 39% of shoppers have a more environmentally friendly mindset
• Globally 45% more people are spending longer on messaging services
• Globally 67% more people are watching news coverage
• A third of adults are consuming news via YouTube
• More and more online shoppers are using multiple digital channels to make buying decisions
• Cross-border global online sales have increased 21% since January 2020
• Consumers are responding more to direct response and quick purchasing digital ad campaigns

Sources:

https://www2.deloitte.com/si/en/pages/strategy-operations/articles/changing-consumer-digital-marketing-impact-Covid-19.htm

https://www.retail-week.com/retail-voice/data-how-coronavirus-has-altered-shoppers-mindsets/7035211.article

https://www.ofcom.org.uk/research-and-data/tv-radio-and-on-demand/news-media/news-consumption

https://www.statista.com/statistics/1106498/home-media-consumption-coronavirus-worldwide-by-country/

https://theclickhub.com/how-has-covid-19-changed-digital-marketing/

https://www.digitalcommerce360.com/2020/07/28/global-cross-border-ecommerce-grows-21/