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Description
The perception of value can vary greatly depending on the company objectives, needs, preferences and expectations. Understanding what is of ‘value’ helps drive momentum and engagement.
This online course was created for salespeople by salespeople to provide you with the essential sales skills, toolkit and techniques you need to overcome the daily challenges you face.
A CPD Certified Online Course
This online course has reached the required Continuing Professional Development (CPD) standards and benchmarks, and the learning values have been scrutinised to ensure the integrity and quality by the CPD Certification Service.
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Learning objectives
By the end of the course, learners will be able to:
- Evaluate the importance of defining ‘value’ from a B2B perspective, and its relationship to a client’s pain points and needs;
- Identify the components used to define value in B2B sales;
- Review and apply the value proposition canvas tool to demonstrate how to match needs to value;
- Explore common strategies used to calculate return on investment (ROI) when considering value;
Entry requirements
There are no entry requirements
Course assessment and certification
The candidate must pass the final assessment, however if failed the course content can be revisited and the final assessment re-attempted. On successful completion of the final assessment a downloadable certificate is immediately available.
