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Description
This online course will help you develop skills in competitive analysis and strategic thinking and strengthen your decision-making. In this practical module, you’ll explore structured tools such as SWOT and PESTLE to identify meaningful market gaps and improve your judgement when responding to competitive threats.
Learning objectives
By completing this online course, you will be able to:
- Explain why competitive analysis matters and the risks of poor or delayed decision-making
- Apply tools such as SWOT and PESTLE to scan the market and identify risks and opportunities
- Recognise how bias, ethical judgement and responsible data use influence competitive decisions
- Identify market gaps and compare aspects of your organisation’s performance against competitors or industry standards
- Outline practical strategies to differentiate the organisation and respond to threats
Entry requirements
There are no entry requirements.
Course assessment and certification
On successful completion of the final assessment a downloadable certificate is immediately available.
