Description

Written in plain English and avoiding technical jargon, this course is aimed at business people who want to create an effective social media strategy for their business.

It covers everything that you need to know and is broken down into 8 manageable learning objects:

Learning Object 1:

• What is Social Media
• Why use Social Media
• What worries you
• What excites you
• Taking a strategic approach
• Benefits of Social Media
• The Social Media Strategy Cycle

Learning Object 2:

• Current or traditional marketing
  methods
• Brands and values
• What does success mean
• Types of marketing materials
• Current uses of Social Media in the
  business
• Action Points

Learning Object 3:

• Reasons or aims for using Social
  Media for marketing
• The impact of the type and size of
  the business on the Social Media
  tools chosen
• Typical audience groups on Social
  Media
• Identifying the Social Media audience
  of the business
• Finding the audience
• The keywords of the business

Learning Object 4:

• Blogs
• Newsletters
• Niche tools
• LinkedIn
• Twitter
• Facebook
• Google+
• Videos
• Podcasts
• Images
• Forums
• Social bookmarking
• Mobile

Learning Object 5:

• What is content?
• Content or relationship marketing
• Content idea
• Creating a content plan
• Re-using content

Learning Object 6:

• What resources does the business need to carry out the Social Media?
• Outsourcing Social Media
• A Social Media Policy
• The risks of Social Media
• Identifying training needs
• How to manage a crisis on Social Media

Learning Object 7:

• How to measure what you are doing on Social Media
• What constitutes as success on Social Media?
• What success means for the business
• Tools to measure success

Learning Object 8:

• Getting started with Social Media
• Creating a Social Media Strategy
• Do’s and Dont’s on Social Media
• Starting Again

Duration

This course includes access to the learning materials for 60 days.  It is comprised of over 17 hours of high quality audio and visual content.

Student Testimonials

“This course has guided me through the process of putting my own ideas and thoughts into a structured Social Media planning document. I now have a clear path forward. Thank you.” – SEL

“A ‘must’ course if you want to implement Social Media into your business. We revisit this document at least twice a month.”

“I must comment that I am currently part way through the Social Media – Strategy for Business course and am really impressed with the quality and the content. It is also thoroughly enjoyable to study.”

Discounts

10% discount for 3 or more users purchased. For purchases of 50 users or more please phone 0844 854 9218 to obtain larger discounts.

Discounts are calculated during the checkout process.

Payment Options

The most straight forward method of payment is to select the number of users you require and add the product to your shopping cart by selecting Add to Cart. You will then be able to make payment using most credit and debit cards or a Paypal account. If you would like to pay by BACs transfer or by invoice please contact a customer advisor on 0844 854 9218 or email enquiries@elearningmarketplace.co.uk.