Using Twitter for Business

Description

Who is the course for?

Twitter is used by businesses of all sizes to communicate with a wider audience and get their brand seen.  Marketing managers, administrators and business owners should all know how to use Twitter.  Anybody who wants to manage Social Media for others, e.g. virtual assistants, Social Media content managers, marketing and PR consultants will all benefit from learning to use Twitter properly.

Objectives

When you have completed the Twitter online course you will understand how to use Twitter to cost effectively and time efficiently communicate with the correct audience for your business. During the course will set up a Twitter profile that represents your business brand and find relevant people to follow for your business. You will understand what to say and what not to say and experience the advantages of using a third party management tool like HootSuite. You will use HootSuite to engage with your followers, use lists, search for hashtags and keywords, schedule messages and manage your connections.

This course covers:

• What is Twitter
• Why use Twitter
• Setting up a Twitter profile
• Writing a Tweet
• Finding people to Follow
• Using Lists to group people you are following
• Why use a management tool
• HootSuite Basics
• Setting up
• Engaging
• Using lists
• Scheduling Messages
• Shortened Links
• Keywords
• More HootSuite Functionality
• Listening
• Finding followers
• Searching
• Managing contacts
• HootSuite Mobile
• How to attract followers
• Your audience on Twitter
• How often to update Twitter
• What are you going to say
• Twitter for customer service
• What not to say
• How to measure success of Twitter
• Other Resources

Course Features

The E-Learning course appeals to all learning styles with a mixture of audio, text, video and interactive elements. Exercises are included throughout the course to reinforce learning. A Twitter checklist is available to download.

The price is for 12 months access / user. Because Social Media changes, we have included 2 updates to the course material for no extra charge. We have also included access to the exclusive Concise Training Twitter forum where you can network with your peers and get support from Concise Training.

Discounts

10% discount for 5 or more users purchased. For purchases of 50 users or more please phone 0844 854 9218 to obtain larger discounts.

Discounts are calculated during the checkout process.

Payment Options

The most straight forward method of payment is to select the number of users you require and add the product to your shopping cart by selecting Add to Cart. You will then be able to make payment using most credit and debit cards or a Paypal account. If you would like to pay by BACs transfer or by invoice please contact a customer advisor on 0844 854 9218 or email enquiries@elearningmarketplace.co.uk.