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Small Business Guide To Google AdWords (Downloadable Course)


Price is per download of this video course

A complete guide to researching, developing and optimising Google AdWords campaigns. This course is designed exclusively for small business owners and their staff.

Having completed the course you will be able to:

  • Know how to research, develop & manage profitable AdWords campaigns
  • Take control over your spending and return on investment
  • Know how to effectively monitor and optimise your campaigns

See below for further information

Sold By: Internet Advertising Service LTD


Course Content

We’ll start with the basics; what Google AdWords is, how the advertising networks work and the factors that result in your adverts being displayed to the right audiences, at the right time.

With your grounding in the fundamentals of Adwords complete and a full understanding of how to navigate properly within your account, we will move on to how to:

  • Identify the most profitable keywords in your market
  • Limit wasted clicks with carefully chosen negative keywords
  • Structure your Adwords campaigns properly to ensure high ad rank and quality scores
  • Boost advert performance with dynamic content
  • At the end of this section you will have both a plan and the tools ready start developing your first optimised campaign.

Once built, the campaigns will need calibrating and precisely targeted to ensure your adverts are only served to audiences with a high chance of engaging with your business. These steps include:

  • Targeting specific geographic locations
  • Serving your adverts at the optimal times of the day
  • Marketing to previous visitors to your web site with remarketing
  • Testing ads and landing pages with A:B split testing
  • Boosting your ads performance and ROI with campaign optimisation

This course will give you and your business a comprehensive step by step guide to getting most out of Google AdWords. Whether you want to train you and your staff or simply have a reference you can use any time to help you get better results on advertising.

Section 1 – Advertising On Google: Core Principles

Lecture 1: Intro: What Is Google AdWords? (07:14)
Lecture 2: How Google Organises & Ranks Competing Adverts (07:27)
Lecture 3: The Search & Display Networks (04:22)
Lecture 4: The AdWords Account Dashboard (12:55)
Lecture 5: Live Demonstration: The AdWords account dashboard (05:04)
Lecture 6: Optimising Your Landing Pages To Improve Quality Scores (04:10)
Lecture 7: Keyword Match Types (07:40)

Section 2 – Building Your AdWords Campaigns

Lecture 8: How To Research Profitable Keywords (05:55)
Lecture 9: How To Structure Your AdWords Campaigns (06:07)
Lecture 10: Live Demonstration: Adding keywords (03:44)
Lecture 11: Live Demonstration: Adding negative keywords (02:07)
Lecture 12: Writing Winning Text Adverts (07:07)
Lecture 13: Dynamic Keyword Insertion Tokens (06:00)
Lecture 14: Ad Extensions (06:17)
Lecture 15: Live Demonstration: Ad Extensions (05:05)

Section 3 – Remarketing On AdWords

Lecture 16: What Is Remarketing? (04:15)
Lecture 17: Live Demonstration: Setting Up Your Remarketing Campaign (03:40)

Section 4 – Campaign Settings

Lecture 18: Campaign Type (02:25)
Lecture 19: Networks (00:52)
Lecture 20: Devices (00:40)
Lecture 21: Location Targeting (02:18)
Lecture 22: Languages (01:02)
Lecture 23: Bid Strategy (5 slides)
Lecture 24: Delivery Method (3 slides)

Section 5 – Performance Tracking

Lecture 25: Live Demonstration: Setting Up Conversion Tracking (03:00)
Lecture 26: Live Demonstration: Linking AdWords to Analytics (03:22)

Section 6 – Managing & Optimising Your AdWords Campaigns

Lecture 27: Optimising Your AdWords Campaigns (12:49)
Lecture 28: AB Split Testing (02:18)

Section 7 – Glossary

Lecture 29: Ad Group (Text)
Lecture 30: Ad Position (1 slide)
Lecture 31: Ad Rank (8 slides)
Lecture 32: Click (Text)
Lecture 33: Click Through Rates (CTR) (Text)
Lecture 34: Daily Budget (Text)
Lecture 35: Keyword (Text)
Lecture 36: Impressions (Text)
Lecture 37: Quality Score (9 slides)
Lecture 38: Relevance (Text)

Section 8 – Extras

Lecture 39: Free £75 AdWords Voucher

Course Usage

The downloadable course consists of MPG4 video files which can play on any PC, mobile or tablet device. They can also be uploaded to a learning management system.

To use the content users simply need to unzip the folder and then play the files either on Windows Media Player, Quicktime or any other video player.


For multiple purchase discounts or to find out if discounts are available on mixed course purchases please phone a customer advisor on 0844 854 9218

Payment Options

The most straight forward method of payment is to select the number of users you require and add the product to your shopping cart by selecting Add to Cart. You will then be able to make payment using most credit and debit cards or a Paypal account. If you would like to pay by BACs transfer or by invoice please contact a customer advisor on 0844 854 9218 or email enquiries@elearningmarketplace.co.uk.

Additional information






Available for immediate enrolment



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