Learning objectives

By the end of the course, you will be able to:
• Examine what a personal brand is, including its components, significance, and its role in professional success.
• Establish how to articulate your unique strengths, craft a compelling brand story, manage your online presence effectively, and engage in strategic networking.
• Discover the role of continuous improvement and adaptation in personal branding.
• Define the three key elements to being an intrapreneur and know some of the most successful innovative intrapreneurs in history.
• Understand the multifaceted nature of professionalism and how it encompasses attributes, behaviours, and values.
• Recognise how professionalism has changed over time with the influence of external factors like the COVID-19 pandemic.
• Identify key traits and strategies to cultivate and promote professionalism in both personal and organisational contexts.
• Adopt an ambitious mindset and harness it to fuel growth in your career and personal life.
• Identify the skills you need when adopting an ambitious mindset, including surrounding yourself with the right people, competing with yourself, not others, keeping your ambitions to yourself and taking risks.
• Establish what initiative is and discover actionable steps for taking initiative and knowing when to use your initiative.
• Overcome fears of failure linked to innovation and enterprise.
• Distinguish between speaking aggressively and speaking with authority
• Identify strategies for effective and authoritative speaking
• Recognise the core principles of problem-solving and explore a systematic problem-solving process
• Establish how problem-solving requires creativity, collaboration and adaptability

Entry requirements

There are no entry requirements

Course assessment and certification

On completion of the course a downloadable certificate is immediately available