Online marketing – The devil is in the details


Price is per online user of this course.

This online course will provide you with the knowledge to build a successful e-Marketing campaign consisting of careful planning, and message creation, in order to deliver a cross channel, synchronised marketing campaign using a variety of specialised tools.

You will learn about how:

– the campaign must have a purpose, whether it is to increase sales, raise awareness, or create dialogue

– regardless of the campaign goals, the methods of planning, construction, testing and delivery, as well as post campaign analysis, remains the same

– a successful campaign will, of course, engage the intended audience in the desired activity but is also a valuable feedback mechanism, and can be built on for further e-marketing campaigns in a cycle of engagement, retention, inclusion and dialogue.

For further information see below.

Sold By: Lexicon Interactive Inc


In this online course we’ll examine integrated e-marketing. What is integrated e-marketing? What types of tools and platforms are involved? We’ll discuss methods of building, testing, delivering and analysing the campaign results, as well as the importance of using tests, and post campaign analysis.

Campaign building methodology:

• Determine purpose of campaign (goals, target audience, selection criteria, appropriate channels, database)
• Determine channels, metrics and media platforms (specific tools, landing pages, micro sites, measurement capabilities, dashboards, measurement methods, multi-channel publishing tools)
• Craft the message, build the supporting frameworks with access to back end tools (database, micro sites, landing pages, ad words, paid search, social networks, professional networks)
• Learn what A/B Split testing or multivariate testing means, and how to analyse and correct actions
• Delivering cross platform messages to target audience (website, micro sites, email, SMS, social media, professional networks)
• Post campaign analysis and measurement


For discounts, site licences, e-learning credits or to find out if discounts are available on mixed course purchases please phone a customer advisor on 0844 854 9218.

Payment Options

The most straight forward method of payment is to select the number of users you require and add the product to your shopping cart by selecting Add to Cart. You will then be able to make payment using most credit and debit cards or a Paypal account. If you would like to pay by BACs transfer or by invoice please contact a customer advisor on 0844 854 9218 or email [email protected]

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