Introduction to Search Engine Optimisation


Price is per online user of this course, excluding 20% VAT.

Many people find products and services using search engines and by searching on Social Media.  Knowing how search engines work and what your keywords should be is essential for digital businesses. The Introduction to Search Engine Optimisation online course will help you to identify and use your keywords.

See below for further information.

Sold By: Concise Training


Who is the course for?

If you have a website, you should understand your keywords.  If you use Social Media, you need to use your keywords to listen to and converse with your audience.  Marketing managers, business directors and anybody who manages Social Media content for others will all benefit from this online course.


When you have completed the Search Engine Optimisation course you will understand the implications of identifying the right keywords for your business and how to do it. You will be shown how Google uses those keywords when indexing your website and other techniques (e.g. link building) to improve the chances of your website being ranked higher in results. You will also understand how keywords should be integrated into Social Media and distribution of video content. You will think about how to design a website around your keywords.

This course covers:

  • What is Search Engine Optimisation
  • Why is Search Engine Optimisation important
  • Different search engines
  • Positive and negative factors
  • Focusing on Google
  • High level steps of Search Engine Optimisation
  • What are keywords
  • Identifying keywords or keyword phrases for a business
  • Checking the competitiveness of keywords
  • Checking how competitors are using keywords
  • Where to use keywords on a website
  • Tags / categories
  • Using keywords in blogs, videos and Social Media
  • What is link building
  • Why is it important
  • Using Google webmaster
  • Summary of things to do
  • Summary of things to avoid

Course Features

The E-Learning course appeals to all learning styles with a mixture of audio, text, video and interactive elements. Exercises are included throughout the course to reinforce learning. A Website design template is available to download.

The price is for 60 days access / user. Because Social Media changes the course is updated every six months. We have also included access to the exclusive Concise Training SEO forum where you can network with your peers and get support from Concise Training.

10% discount for 5 or more users. For purchases of 50 users or more please phone 0844 854 9218 to obtain larger discounts.

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