Insight into sales


Price is per download of this e-book. 20%  VAT added in the UK.

This course is based on live training, and has been written to provide distance education in a practical modular format. Sales is a vocational subject which is valued by employers worldwide.

  • Haven’t time for an evening class?
  • Want to work at your own pace?
  • Love persuading people and want to improve your own skills?

The Sales course comprises six Units, with exercises, hints and tips, and lots of practical information, gained from our 25 years’ experience in sales and marketing, to help you learn. Students around the world have been working with these courses for more than 10 years and have used their new skills to obtain better jobs and more satisfying careers.

Complete the assessments at the end of each unit correctly, and you will be awarded the Top Mark Training Certificate in Sales.

See below for further information.

Sold By: Top Mark Training


Some people may be ‘born salesmen’, but the rest of us can learn the techniques for selling success. This course explains the processes which make up a successful sale. The techniques can be applied in any sector where persuasion and exchange are involved.

Course content/syllabus:

  • The FAB principle
  • How to think of your product in terms of customer advantages and benefits, not features
  • How to identify your most profitable customers
  • Why you need to really get to know your customers, and what they want
  • How to use the telephone to ring up more profit
  • The three P’s in negotiation
  • How to recognise an objection, and turn it into a benefit
  • Why the price is the last thing you talk about,
  • How and when to ask for the order
  • The importance of aftercare.

Award: The Top Mark Training Insight into Selling Certificate


10% discount for 10 or more users purchased. For purchases over 50 users please phone 0844 854 9218 to find out if larger discounts are available.

Additional information







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