Insight into Marketing


Price is per download of this e-book. 20% VAT added in the UK.

This course is based on live training, and has been written to provide distance education in a practical modular format. Marketing is a vocational subject which is valued by employers worldwide.

  • Haven’t time for an evening class?
  • Want to work at your own pace?
  • Love persuading people and want to improve your own marketing skills.

The Marketing course comprises six Units, with exercises, hints and tips, and lots of practical information, gained from our 25 years’ experience in marketing and training, to help you learn. Students around the world have been working with these courses for more than 10 years and have used their new skills to obtain better jobs and more satisfying careers.

Complete the assessments at the end of each unit correctly, and you will be awarded the Top Mark Training Certificate in Marketing.

See below for further information.

Sold By: Top Mark Training


“Fail to plan, and you plan to fail”. In today’s fast moving world, businesses need to use marketing planning techniques, understand their customers, and monitor responses, to grow their business. This course provides a structure, shows how to use the building bricks of marketing, and prepare a practical marketing plan.

Course content/syllabus:

  • What is Marketing?
  •  Identifying customers and meeting their perceived needs
  •  Measuring profitability
  • Market research techniques
  • Defining your product/service in the customer’s terms
  • The marketing mix
  • Pricing for profit
  • Analysing and selecting the best promotional tools
  • Integrating sales activity into the Marketing Plan

On completion of this course, you will have written a detailed Marketing Plan, and have a model to use when applying your new skills.

Award: The Top Mark Training Insight into Marketing Certificate


10% discount for 10 or more users purchased. For purchases over 50 users please phone 0844 854 9218 to find out if larger discounts are available.

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