Description
Objectives
When you have completed the Facebook online course you will understand how and why to create individual and company profiles. You will set your profile security settings so you are comfortable with using Facebook. You will understand why you are using Facebook for business, what you are intending to achieve from Facebook and the steps to take to achieve your goals. You will think about what content to share and what not to share on Facebook, how to use ads, and how to measure the success of your Facebook use.
This course covers:
- What is Facebook
- Why use Facebook
- Ways to engage on Facebook
- Facebook for personal use
- Facebook for business use
- Facebook groups
- Which profile to use
- Creating a Facebook personal account
- Facebook terminology
- Setting personal security
- Finding friends
- Using lists
- Status updates
- Facebook for mobile
- Facebook groups
- Social Media marketing
- Facebook for business
- Groups vs business pages
- Business page vs personal profile
- Create a business page
- Improve the business page
- Keywords
- Social graph search
- Personal voice or business voice
- Events
- Facebook apps
- Attracting fans
- What to post
- When to post
- Improving engagement
- Running competitions on Facebook
- Advertising on Facebook
- Measuring the success of the business page
- Measuring the success of advertisements
- Best practice on Facebook
Course Features
The E-Learning course appeals to all learning styles with a mixture of audio, text, video and interactive elements. Exercises are included throughout the course to reinforce learning. A Facebook checklist is available to download.
The price is for 60 days access / user. Because Social Media changes the course is updated every six months. We have also included access to the exclusive Concise Training Facebook forum where you can network with your peers and get support from Concise Training.
10% discount for 5 or more users purchased. For purchases of 50 users or more please phone 0844 854 9218 to obtain larger discounts.
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