Description

Course Overview

The Creating and Managing a WordPress Website bundle offers a complete package in one place and is written for business people in easy-to-understand plain English. This doesn’t mean you miss out on the things that you need to know but it does mean that you are more likely to understand what is being talked about.

Course Details

With new features being added all the time it is essential that you choose an up to date course with tutor support if you are going to keep up with today’s social media opportunities.

Our online courses are updated every 6 months to reflect the constant changes in social media. So you can be sure that the information is up to date and relevant.

Each course comes with unlimited tutor support and feedback on your assessment, which you can base on your own business (getting advice included at no extra charge). You will also be granted free membership of our social media support group on Facebook for the duration of the course.

21 CPD points awarded.

Learning Modules

This bundle consists of 3 of our popular Online Courses:

Course 1: WordPress for Websites

Learning Object 1- Website Design Steps

What is WordPress and why use it?
Understanding WordPress terminology
Mobile websites
Fonts
Web hosting
Eyetracking
Page layout and navigation
Using images
Colour choice
Using video
Keywords
Linking to social media
The accessibility of your website

Learning Object 2 – Getting Started with WordPress

Examples of themes in use
Selecting, installing and customising a theme
Making your site invisible to search engines
Creating a static home page
Blocks
Permalinks
Blogging – what is it, why use it and how often

Learning Object 3 – Enhancing the Website

Widgets
Plugins
Further Customisation
Implementing SEO using Yoast
Menus
Shortcodes
Best practice for creating and maintaining websites

Learning Object 4 – Blogging

Creating blog posts
Using categories and tags
Creating a comments policy
Managing blog comments
Marketing your blog
Blogging tactics

Learning Object 5 – Live Site Tasks and Analytics

Publishing a live website
Registering your website with search engines
SSL Certificates
HTTPS on WordPress
Analytics
Websites – Best Practice

Course 2: Introduction to SEO

Learning Object 1

What is SEO and why is it important?
Looking at different search engines
Blogging for SEO
Positive and negative factors of SEO
Focusing on Google
High-level steps to optimise your website

Learning Object 2

What are keywords?
How to identify keywords and keyword phrases for a business
Checking the competitiveness of keywords
Where to use keywords effectively on a website, social media, blogs and videos
Understanding Google My Business
The importance of Locations for local search
Creating Google Locations
Voice searches
Google Actions
The importance of page load speeds and the factors affecting page load speed

Learning Object 3

What is link building and why is it important?
Link building on videos
Link building tactics
Damaging links
How to create a Google My Business profile
Best practice for local businesses
Best practice using SEO

Course 3: Creating Images

Learning Object 1 – Why Use Images?

The purposes of images
Why we like images
How we are influenced by images
Infographics
Selfies
Images for adverts
Brand images and colours
Examples of how images are used for marketing

Learning Object 2 – Photography Tips

Smartphone and camera usage
Photos using an iPad or another tablet
Capturing people
Permission guide
Understanding photo quality
Photography apps
Photography tips
Social media profile images

Learning Object 3 – Image Creation

Rasters and vectors
Images for print and the web
Infographics
Social media headers/covers and backgrounds
Animated images
Avatars
Screenshots
Images with text overlay

Learning Object 4 – Legal Use of Images

The legal use of images and understanding licences
‘Googling’ images
Stock images
Xpert Attribution
Wikimedia Commons

Learning Object 5 – Image Files

File types and image compression,
Why compression is needed and what happens during the compression process,
Lossy and lossless
Using online image editors
Online tutorials for Adobe Photoshop Express Editor

Learning Object 6 – Sharing Images

Using online image utilities such as Instagram, Pinterest, Flickr, Tumblr and Facebook
Google Photos
SmugMug image platform
WordPress image galleries.

Learning Object 7 – Issues with Images

ALT text
Issues people experience with images
Pixelation of images
Images can’t be viewed on a webpage
Listening to images
Colour blindness

Course Duration

Approximately 31 hours.

A CPD Certified Course

This online course has reached the required Continuing Professional Development (CPD) standards and benchmarks, and the learning values have been scrutinised to ensure integrity and quality by the CPD Certification Service.

Payment Options and Discounts

For purchases of 1 to 9 user enrolments select the number of users you require and add the product to your shopping cart by selecting Add to Cart. You will then be able to make payment using most credit and debit cards or a Paypal account.

For a licence for 10 or more user enrolments, discounts, or if you would like to pay by BACs transfer or by invoice, please contact a customer advisor on 0844 854 9218 or email [email protected].

Purchasing Options for your Organisation

We offer a variety of purchasing options giving you total flexibility in how you purchase online training for your organisation. Let us know your requirements and we’ll advise you on the most cost efficient method of purchasing:

• User Licence – a licence for a specified user on specified course/s. The user licence consists of a number of enrolments for a user to use on specified courses.
• Course Licence – a licence for specified course/s for any learner. The course licence consists of a number of enrolments to use on specified course/s for any learner;
• Bundle Licence – a licence for a specified bundle of courses. The bundle licence consists of a number of enrolments to use on any course for any learner in the bundle;
• Subscription Licence – a licence for a maximum number of users to access any course in a specified bundle;
• Site Licence – a licence to install one course, or one or more bundles of courses on your own learning management system. The site licence consists of a number of enrolments to use on any course for any learner in the bundle;

For more information on purchasing options and discounts please phone a customer advisor on 0844 854 9218.