The Creating and Managing a WordPress Website bundle offers a complete package in one place and is written for business people in easy-to-understand plain English. This doesn’t mean you miss out on the things that you need to know but it does mean that you are more likely to understand what is being talked about.
With new features being added all the time it is essential that you choose an up to date course with tutor support if you are going to keep up with today’s social media opportunities.
Our online courses are updated every 6 months to reflect the constant changes in social media. So you can be sure that the information is up to date and relevant.
Each course comes with unlimited tutor support and feedback on your assessment, which you can base on your own business (getting advice included at no extra charge). You will also be granted free membership of our social media support group on Facebook for the duration of the course.
21 CPD points awarded.
This bundle consists of 3 of our popular Online Courses:
Course 1: WordPress for Websites
Learning Object 1- Website Design Steps
What is WordPress and why use it?
Understanding WordPress terminology
Page layout and navigation
Linking to social media
The accessibility of your website
Learning Object 2 – Getting Started with WordPress
Examples of themes in use
Selecting, installing and customising a theme
Making your site invisible to search engines
Creating a static home page
Blogging – what is it, why use it and how often
Learning Object 3 – Enhancing the Website
Implementing SEO using Yoast
Best practice for creating and maintaining websites
Learning Object 4 – Blogging
Creating blog posts
Using categories and tags
Creating a comments policy
Managing blog comments
Marketing your blog
Learning Object 5 – Live Site Tasks and Analytics
Publishing a live website
Registering your website with search engines
HTTPS on WordPress
Websites – Best Practice
Course 2: Introduction to SEO
Learning Object 1
What is SEO and why is it important?
Looking at different search engines
Blogging for SEO
Positive and negative factors of SEO
Focusing on Google
High-level steps to optimise your website
Learning Object 2
What are keywords?
How to identify keywords and keyword phrases for a business
Checking the competitiveness of keywords
Where to use keywords effectively on a website, social media, blogs and videos
Understanding Google My Business
The importance of Locations for local search
Creating Google Locations
The importance of page load speeds and the factors affecting page load speed
Learning Object 3
What is link building and why is it important?
Link building on videos
Link building tactics
How to create a Google My Business profile
Best practice for local businesses
Best practice using SEO
Course 3: Creating Images
Learning Object 1 – Why Use Images?
The purposes of images
Why we like images
How we are influenced by images
Images for adverts
Brand images and colours
Examples of how images are used for marketing
Learning Object 2 – Photography Tips
Smartphone and camera usage
Photos using an iPad or another tablet
Understanding photo quality
Social media profile images
Learning Object 3 – Image Creation
Rasters and vectors
Images for print and the web
Social media headers/covers and backgrounds
Images with text overlay
Learning Object 4 – Legal Use of Images
The legal use of images and understanding licences
Learning Object 5 – Image Files
File types and image compression,
Why compression is needed and what happens during the compression process,
Lossy and lossless
Using online image editors
Online tutorials for Adobe Photoshop Express Editor
Learning Object 6 – Sharing Images
Using online image utilities such as Instagram, Pinterest, Flickr, Tumblr and Facebook
SmugMug image platform
WordPress image galleries.
Learning Object 7 – Issues with Images
Issues people experience with images
Pixelation of images
Images can’t be viewed on a webpage
Listening to images
Approximately 31 hours.
A CPD Certified Course
This online course has reached the required Continuing Professional Development (CPD) standards and benchmarks, and the learning values have been scrutinised to ensure integrity and quality by the CPD Certification Service.
Payment Options and Discounts
For purchases of 1 to 9 user enrolments select the number of users you require and add the product to your shopping cart by selecting Add to Cart. You will then be able to make payment using most credit and debit cards or a Paypal account.
For a licence for 10 or more user enrolments, discounts, or if you would like to pay by BACs transfer or by invoice, please contact a customer advisor on 0844 854 9218 or email [email protected].
Purchasing Options for your Organisation
We offer a variety of purchasing options giving you total flexibility in how you purchase online training for your organisation. Let us know your requirements and we’ll advise you on the most cost efficient method of purchasing:
- User Licence – a licence for a specified user on specified course/s. The user licence consists of a number of enrolments for a user to use on specified courses.
- Course Licence – a licence for specified course/s for any learner. The course licence consists of a number of enrolments to use on specified course/s for any learner;
- Bundle Licence – a licence for a specified bundle of courses. The bundle licence consists of a number of enrolments to use on any course for any learner in the bundle;
- Subscription Licence – a licence for a maximum number of users to access any course in a specified bundle;
- Site Licence – a licence to install one course, or one or more bundles of courses on your own learning management system. The site licence consists of a number of enrolments to use on any course for any learner in the bundle;
For more information on purchasing options and discounts please phone a customer advisor on 0844 854 9218.