Description

What the Useful Guide includes:

• Carry out a SWOT analysis that is robust and relevant.
• Use it to guide your strategic decisions.
• Avoid the pitfalls of misusing the SWOT tool

Upon completion you will be able to:

• The advantages and disadvantages of SWOT
• The SWOT framework and how to interpret and apply the four quadrants
• Explanations of SWOT terminology
• The importance of context and why generic SWOTs don’t work
• Where to look for supporting information to create a SWOT analysis
• How to create strategic responses to the issues and factors
• An introduction to the four generic types of strategic response
• A surrounding method, or project plan, for SWOT development
• Case studies and supporting examples
• Alternative drawings and names