A Useful Guide to SWOT Analysis


Price is per download of the e-book. 20% VAT added in the UK.

SWOT (Strengths, Weaknesses, Opportunities, and Threats) is a popular 4-box strategy analysis and development model.

SWOT can be applied to a wide range of circumstances, including commercial, voluntary, departmental and individual projects. When used correctly, SWOT helps you to create a worthwhile strategy. It is probably one of the most widely used strategy development tools and often an important element of business studies in further education.

See below for further information.

Sold By: Business Learning Foundation


What the Useful Guide includes:

  • Carry out a SWOT analysis that is robust and relevant.
  • Use it to guide your strategic decisions.
  • Avoid the pitfalls of misusing the SWOT tool

Upon completion you will be able to:

  • The advantages and disadvantages of SWOT
  • The SWOT framework and how to interpret and apply the four quadrants
  • Explanations of SWOT terminology
  • The importance of context and why generic SWOTs don’t work
  • Where to look for supporting information to create a SWOT analysis
  • How to create strategic responses to the issues and factors
  • An introduction to the four generic types of strategic response
  • A surrounding method, or project plan, for SWOT development
  • Case studies and supporting examples
  • Alternative drawings and names

Additional information







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