What the Useful Guide includes:
- clarity on what personal branding really is and why it is important
- exercises to help you establish where you are now
- a perspective to help you understand your market and your competition
- how you acquire, develop and promote your personal brand and become distinctive
- access to a downloadable toolkit with exercises to help you along the way
- access to an online questionnaire which you can use to gain valuable feedback from your colleagues regarding their perception of your personal brand.
Upon completion you will be able to:
- measure the changes in perception of your brand as a result of your progression through the exercises in the Useful Guide
- develop your personal brand to help you achieve what you want.